Bloglovin’ Launches the Second Installment of its Micro-Influencer Marketing Primer
It’s Not One Size Fits All: 2016 Micro-Influencers & Omni-Social Strategy
Welcome to the next generation of influencer marketing. This is the launch of the second installment of Bloglovin’s Micro-Influencer Marketing Primer, 2016 Micro-Influencers & Omni-Social Strategy (download full report here).
We decided to take a closer look at micro-influencers, the blogs and social channels they use to drive engagement, and how they connect with industries and audiences. That said, we analyzed 2,500 US-based micro-influencers’ blogs across social channels, looking at six key categories: DIY, Fashion & Beauty, Food, Lifestyle & Home, Parenting, and Travel. Take a quick look at a few of our key insights below:
- Travel and Fashion Dominate Instagram With Over 5,000 Average Followers Each
- DIY and Food Are Most Popular On Pinterest With 2x The Followers As Other Industries
- Food Performs Strong Across the Board With Double The Monthly Unique Visitors on Blogs
- Twitter and Blogs Stay Strong Amongst Parenting Influencers Boasting 2x the Followers Of Other Verticals
The general trend that there is to be said about omni-social strategy is that certain verticals gravitate towards distinct social channels based on their features. Learn more about this trend and what it means for brands with the full version of our research. Again, it is available to download here.
Many thanks to Samone Wheeler for her contributions to this article.
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All metrics referenced in the above article can be found in greater detail in the Bloglovin’ Omni-Social Strategy Report, 2016 Micro-Influencers & Omni-Social Strategy. Using a representative sample set of 2,500 of our US-based influencers, Bloglovin’ analyzed six of the biggest influencer verticals: DIY, Fashion/Beauty, Food, Lifestyle / Home, Parenting and Travel, across five of the most common social channels: Instagram, Facebook, Twitter, Pinterest and Blogs.
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. Last year, the ACTIVATE platform enabled over 75,000 influencers to collaborate with brands.
Want to learn more about Activate? Just drop us a note at research@activate.social.
