Boost, Baby, Boost: Amplification of Influencer-Created Content
Not surprisingly, amplifying on social channels, whether it be via an influencer’s account (whitelisting) or through a brand account, happens to be the most popular method of amplification. It’s great to see the majority of marketers taking steps to extend the life of influencer-created content beyond the initial posting.
In working with our partners, we are seeing firsthand the readiness to test new amplification strategies when it comes to a fantastic piece of influencer content. Most notably a rise in whitelisting and dark-posting, but increasingly an interest in repurposing for non-social channels like Out of Home (OOH), Point of Sale, and Media Banner Ads.
Want to learn more? Download the full research study available here.
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All metrics referenced in the above article can be found in greater detail in Activate’s research study, “Double or Nothing: Betting Big on Influencer Marketing”, where we surveyed more than 110 U.S. based marketing professionals to better understand their perspectives on some of influencer marketing’s most buzzy topics today like fraud, sponsorship saturation, and unconventional influencers.
Want to learn more about ACTIVATE or Bloglovin’ ? Just drop us a note at research@activate.social.
