Campaign Inspiration: Custom Collaborations Between Influencers and Brands
In-Store Activations, Multi-Month Mentorship Programs, and Beta Testing a New App
The following case studies are examples of collaborations between ACTIVATE influencers and brands. Each campaign is unique in one way or another, highlighting the ability influencer marketing has to engage consumers with accuracy and precision. Whether it be a year long mentorship program between influencers and H&M, content created in-store for Walmart, or influencers designing their own jewelry on the Jevelo App, the data recorded post campaign directly highlights the potential behind influencer campaigns.
H&M’s Yearlong Mentorship Program with Up-and- Coming Fashion Influencers
In preparation for the the 2016 Bloglovin’ Awards, Bloglovin’ and H&M designed a comprehensive six month long campaign aimed at finding “The Breakthrough Fashion Blogger of The Year”.
Campaign Strategy
- The partnership kicked off in January with a two-phase campaign surrounding H&M’s Spring Studio Collection.
- Phase One: featured custom content from Man Repeller, which seamlessly bolstered Phase Two.
- Phase Two: the mentorship challenge launch to search for the Breakthrough Fashion Blogger of the Year.
- On September 12, over 300 of the world’s top influencers attended the event held at Industria Superstudios in Manhattan’s fashion-forward Meatpacking District where the winner was revealed.
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SnackWell’s Launches New Biscuit Thins in Key WalMart Locations
Bloglovin’ partnered with Snackwell’s New Biscuit Thins to get the word out about their new breakfast biscuit and its accompanying coupon for Walmart. Busy on-the-go parenting influencers (ages 25–44) and millennials who were Walmart shoppers were hand-picked for this program.
Campaign Strategy
- 20 influencers went into key stores nationwide and shared photos of the product on Walmart shelves.
- Influencers organically incorporated breakfast biscuit into their days and busy schedules (I.e. New mom, busy student, influencer-on-the-go, etc).
- Influencers created custom content and social posts around the product highlights and nutritional benefits. They also highlighted the Walmart coupon.
- Engagement breakdown shows Organic and Paid Engagements on the influencers’ custom blog and social posts created for the campaign.
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Influencer’s Beta Test New Jevelo App: Custom Jewelry Designed Digitally
Campaign Strategy
- 12 influencers designed their own jewelry on the app and shared the process with their audience.
- Each influencer created custom content around how the jewelry was personalized with photos of their own friends and families.
- Engagement breakdown shows Organic and Paid Engagements on the influencers’ custom blog and social posts created for the campaign.
Want to learn more about Bloglovin’ or Activate? Just drop us a note at research@bloglovin.com.
