Eye Candy: Travel and Fashion/Beauty Dominate Instagram
Eye candy is what IG is all about. As it turns out, Bloglovin’s 2016 Micro-Influencers & Omni-Social Strategy revealed that Travel is Instagram’s most popular micro-influencer vertical , followed closely behind by Fashion/Beauty. Together, the two have over an average of 1,000 more followers than DIY, Food, Lifestyle/Home, and Parenting. The appeal of travel and fashion/beauty images are clear, they are dreamy, impactful, and aspirational. The visual nature of IG makes them a match made in heaven.
By the same token, Travel and Fashion/Beauty perform respectably across Facebook and Twitter too. This is to be expected with Travel, as these sites allow for quick, on-the-go posting of visuals, perfect when moving about. The same can be said for Fashion/Beauty, as Facebook and Twitter provide a a great way to link back to fashion followings on blogs and Instagram.
That said, Travel and Fashion/Beauty are becoming increasingly more popular on social media channels. While travel and fashion/beauty blogs were and still are quite common, image-oriented channels have since gained significant popularity. Travel and Fashion/Beauty brands should take notice and use Instagram to leverage their sponsored micro-influencer content.
For more information download the full version of our research available here.
Many thanks to Samone Wheeler for her contributions to this article.
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All metrics referenced in the above article can be found in greater detail in the Bloglovin’ Omni-Social Strategy Report, 2016 Micro-Influencers & Omni-Social Strategy. Using a representative sample set of 2,500 of our US-based influencers, Bloglovin’ analyzed six of the biggest influencer verticals: DIY, Fashion/Beauty, Food, Lifestyle / Home, Parenting and Travel, across five of the most common social channels: Instagram, Facebook, Twitter, Pinterest and Blogs.
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