Go Niche: 64% of Digitally Savvy Women Follow Influencers on Social Media For Niche Topics
Niche topics are it! According to Bloglovin’s November 2016 We Asked, They Answered: Global Power of Influencers Survey:
64% of respondents follow influencers on social media for niche topics. The survey probed more than 20,000 digitally savvy women across the globe to reveal niche topics as the number one reason to follow influencers, beating out life inspiration and beautiful pictures among other reasons.
So what does this mean for brands? They should not shy away from going niche. Niche topics create highly engaged communities that allow for more specific, targeted marketing opportunities, especially amongst micro-influencers who tend to have more engaged communities from the start.
For more information download the full version of our research available here.
Many thanks to Samone Wheeler for her contributions to this article.
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All metrics referenced in the above article can be found in greater detail in Bloglovin’s November 2016 We Asked, They Answered: Global Power of Influencers Survey, where we spoke with over 20,000 digitally savvy women from our global audience.
Want to learn more about Bloglovin’ or Activate? Just drop us a note at research@bloglovin.com.
