Great! You’ve Run An Influencer Marketing Campaign — Now What?
Now that you’ve got an Influencer Marketing campaign under your belt, you’ve done it all. You’ve recruited influencers, approved content, and reaped the rewards. The campaign may be over but that doesn’t mean that you still can’t make your influencer-created content work for you. Here are ways to get the most out of your influencer created content.
Generate Immediate Virality through Co-Promote
Influencers already love giving each other ‘props’ on social media for great content — extend that to campaigns! The typical program will include 5–10 influencers, if they all engage with each others’ content and work together as a team, it helps to provide immediate lift to the campaign. Brands and agency partners of Bloglovin’ leverage our proprietary Co-Promote tool where influencers that are working together on a program and automatically see and easily promote each others’ content.
Paid Social Ads for the Best Performing Content
Brands can use paid social spend to promote influencer content on their own social media channels, or even pay the influencer to continuously promote the content through paid spend on their own channels — well after the official “campaign” is over. With all post-campaign promotion, just be sure to track campaign metrics long-term. Bloglovin’ handles this by monitoring campaign metrics as long as the client wants. If you start a campaign in July and it gets 2K repins on Pinterest in November, our system will let you know.
Build Brand Ambassadors
Last but not least, build a relationship with the influencers that you collaborate with to establish them as your Brand Ambassadors. While the most important thing is that your brand ambassadors are good representatives for your company and product, it is equally important to continually track how well they drive traffic, engagement or even conversion for your brands. Having Brand Ambassadors on board means that you have influencers to continuously create new, evergreen content for your brand all year long. Additionally, as you build a rapport with them they become more invested in your collaborations — they are more excited to work with you and more likely to go above and beyond to meet your expectations.
Many thanks to Kamiu Lee and Samone Wheeler for their contributions to this article.
Want to learn more about Bloglovin’ or Activate? Just drop us a note at research@bloglovin.com.
