How Much Are Marketers Spending On Influencer Activations?
As we look back to 2017 versus 2019, we are seeing influencer marketing spend for activations continue to grow.
Most notably, in 2017, 66% of marketers were spending an average of less than $25,000 per campaign. Fast forward to 2019, only 49% are spending less than $25,000 per campaign. Moreover, we see over 12.5% of marketers spending an average of more than $100,000 per influencer program in 2019, versus only 2% of marketers doing so in 2017.
It is evident that very few marketers are only limiting themselves to unpaid campaigns — both from the research as well as from our conversations with brands. Marketers that once were committed to unpaid only, now play in sponsored opportunities. This could signal that the industry is moving toward a pay for play model and away from in-kind compensatory models. This is representative of creators maturing and demanding more of their partnerships.
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. The platform consists of an opt-in network of 150,000+ vetted and authenticated influencers. Pinpoint niche groups by leveraging our geo-targeting and micro-survey capabilities or dive in deep with our curated networks of creators. Notably, the networks span a diverse variety of influencers including ‘vegan foodies’, ‘outdoor enthusiasts’ , ‘bohemian stylistas’ (and more!). Need a hand? Leverage ACTIVATE Studio, our in-house team of influencer strategists to build out and execute custom influencer initiatives.
Want to learn more about ACTIVATE or Bloglovin’ ? Just drop us a note at research@activate.social.
