In-House or Agency? How Should You Handle Your Influencer Marketing?
In-house or Agency? This is one of the biggest questions in influencer marketing today for marketers looking to make the most of the energy in the space. By the looks of it, most marketers (77%) have a preference for handling their influencer marketing endeavors in-house.
Clearly, this has been a long standing trend as most say that this has not been a change they’ve made within the last year. More interesting, 56% say that they are leveraging an influencer marketing technology to assist their efforts, signaling that marketers actively look for ways to streamline their processes.
While we do see brands turning to agencies for creative strategy help or execution support for scaled programs, there is undoubtedly significant benefit to direct conversation between the brand and influencer — oftentimes equating to more added value content driven by the personal relationship alone.
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. The platform consists of an opt-in network of 150,000+ vetted and authenticated influencers. Pinpoint niche groups by leveraging our geo-targeting and micro-survey capabilities or dive in deep with our curated networks of creators. Notably, the networks span a diverse variety of influencers including ‘vegan foodies’, ‘outdoor enthusiasts’ , ‘bohemian stylistas’ (and more!). Need a hand? Leverage ACTIVATE Studio, our in-house team of influencer strategists to build out and execute custom influencer initiatives.
Want to learn more about Bloglovin’ or ACTIVATE? Just drop us a note at research@activate.social.
