Influencers Boost Brands’ Social Media Followings: 45% of Digitally Savvy Women Followed A Brand Featured in an Influencer’s Post
As part of the November 2016 Bloglovin’ Global User Survey: We Asked, They Answered: The Global Power of Influencers Survey we poled more than 20,000 digitally savvy women from our global audience. The survey revealed:
45% of respondents followed a brand featured in an influencer’s post.
What does this mean for brands? Well, brands looking to grow their social followings through Influencer Marketing should keep in mind that follows are more likely when an influencer’s lifestyle or aesthetic naturally aligns with that of the brand’s. Women continually look for new and interesting brands to follow, and they turn to influencers for inspiration.
The following chart shows additional insights revealed by the survey:
Many thanks to Samone Wheeler for her contributions to this article.
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All metrics referenced in the above article can be found in greater detail in the Bloglovin’s November 2016 We Asked, They Answered: Global Power of Influencers Survey, where we spoke with over 20,000 digitally savvy women from our global audience.
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