Inspiration Station: DIY Excels on Pinterest and Blogs
Without a doubt, Pinterest is a one-stop-shop for all things Lifestyle/Home and DIY. So it comes as no surprise that Bloglovin’s 2016 Micro-Influencers & Omni-Social Strategy revealed that the typical DIY influencer racks up an average 3,000 followers on Pinterest, some 2x the amount of other verticals like Fashion/Beauty, Parenting, and Travel. We owe this up to the best practice in which micro-influencers showcase their finished projects as pins on Pinterest to find wider audiences to link back to their blogs, creating a cycle that continuously drives traffic back and forth between their pins and their blogs.
That being said, DIY influencers perform quite well on blogs. Impressively, the average DIY blog rakes in over 10,000 monthly unique visitors. The longer-form content that blogs allow provides for the instructional text and images that are often necessary when engaging in arts and crafts.
Pinterest and blogs help cultivate a place for the show-and-tell of creative innovations, making Pinterest, blogs, and DIY influencers the perfect crafty trifecta. Lifestyle/Home and DIY brands looking to target DIY audiences should work to collaborate with micro-influencers to develop content that crosses these channels and includes content both visual and long-form.
For more information download the full version of our research available here.
Many thanks to Samone Wheeler for her contributions to this article.
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All metrics referenced in the above article can be found in greater detail in the Bloglovin’ Omni-Social Strategy Report, 2016 Micro-Influencers & Omni-Social Strategy. Using a representative sample set of 2,500 of our US-based influencers, Bloglovin’ analyzed six of the biggest influencer verticals: DIY, Fashion/Beauty, Food, Lifestyle / Home, Parenting and Travel, across five of the most common social channels: Instagram, Facebook, Twitter, Pinterest and Blogs.
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