Instagram Dominates: Micro-Influencers Use the Platform Far More than Others
- 80% of micro-influencers post original content on Instagram
- 59% of micro-influencers think Instagram is the most effective social media platform in engaging their audience; This is even more true among certain industries: Fashion (77%)and Fitness (68%),
- 70% of micro-influencers who have worked with brands on sponsored/collaborative content have used Instagram to do so, and 67% think its the best platform for branded/sponsored content
Instagram is without a doubt dominating social media when it comes to influencers and marketers. The combination of mass reach (500MM global Instagrammers) and incredible engagement (4.0BN+ likes daily) supported by Facebook’s formidable advertising targeting and measurement technology makes it the most viable social platform for advertisers.
Bloglovin’s micro-influencers couldn’t agree more. As part of our 2016 Global Influencer Survey, we asked 2,500 micro-influencers about their favorite social platforms and where they collaborate best with brands. 59% of micro-influencers think Instagram is the most effective social media platform for engaging their audience; 80% of them post original content on Instagram; 70% of those who have worked with brands have done so on Instagram; and 67% of influencers working with brands think that Instagram is the most effective platform for branded and/or sponsored content.
This is even more apparent in image-centric industries such as fashion, beauty and fitness. 77% of Fashion micro-influencers chose Instagram as their favorite platform for branded content — just behind fitness at 68%.
Many thanks to Holly Kennedy for her contributions to this article.
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All metrics referenced in the above article can be found in greater detail in the 2016 Bloglovin’ Global Influencer Survey “We Asked, They Answered: How Micro-Influencers Really Want To Work With Brands”, where we spoke with 2,500 influencers globally, across six key industries.
Want to learn more about Bloglovin’ or Activate? Just drop us a note at research@bloglovin.com.
