Instagram & Facebook: Highest Engagement on Sponsored Content
When it comes to engagement on social media platforms, Facebook and Facebook-owned Instagram continue to dominate. Bloglovin’s November 2016 We Asked, They Answered: Global Power of Influencers Survey revealed that the two receive the most consumer engagement on sponsored content at 57.1% and 48.4%, respectively.
That’s unsurprising considering the platforms’ robust followings. Instagram nets over 500 million users while Facebook reels in an astounding 1.79 billion. For brands working with influencers on cross-platform promotional strategies, it’s important to include Facebook and Instagram to tap into their massive audiences, while also providing additional consumer touch points without the risk of over-saturation. Additionally, these two platforms also churn out new innovative products like Instagram Stories, Boomerang, and Facebook Live that are favorites among consumers and influencers alike.
For more information download the full version of our research available here.
Many thanks to Samone Wheeler for her contributions to this article.
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All metrics referenced in the above article can be found in greater detail in Bloglovin’s November 2016 We Asked, They Answered: Global Power of Influencers Survey, where we spoke with over 20,000 digitally savvy women from our global audience.
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