New: ACTIVATE Is Now a Pinterest Partner
Partner Strategically with Pinterest Influencers on ACTIVATE
We’re proud to announce that ACTIVATE is now officially a Pinterest partner! This means that we’ll be able to help you run and scale your Pinterest campaigns more effectively as we introduce new analytics to help you make data-driven decisions.
New Influencer Pinterest Profile
We’ve introduced a new Pinterest tab on influencer profiles for creators who have connected their Pinterest account. The new tab shows the influencer’s recent pins, most popular Pinterest boards, and in-depth audience engagement metrics such as average saves, closeups, click throughs, and more!
Expanded Collaboration Metrics
With the new Pinterest API integration, we’re now able to showcase more metrics that give you a better idea of how your Pinterest campaign is performing.
In addition to the standard metrics you receive on pins like “saves” and “comments,” we also show you how many “click throughs,” “close ups,” and “impressions” the pin received. Whether you’re using Pinterest to drive clicks to a blog post, video, or product website, knowing the “click throughs” and “impressions” gives you a stronger idea of how strong the content and the influencer are converting.
Content Exploration: Keyword Search
Curious if an influencer has posted Pinterest content in a specific category or vertical? Search for topics or keywords via our Content Exploration tool to surface relevant Pinterest posts from that creator. We highly recommend using our Content Exploration feature to make sure that you’re casting the most relevant Pinterest influencers.
Crafting your Pinterest Strategy
Pinterest is an essential ingredient to the overall influencer marketing mix for brands in the CPG, wellness, or broader lifestyle space. If you’re thinking of integrating Pinterest in your influencer marketing, here are some key considerations from our ACTIVATE Studio team:
- We recommend syndicating content to Pinterest thanks in part to its significantly longer content shelf life over competing platforms
- While other platforms half life range from minutes to a few days at most, Pinterest content can have a shelf life of up to 3 ½ months
- It’s important to note that Pinterest users start searching for holiday gift ideas twice as early consumers on other platforms. We recommend that you allocate 3–4 months lead time for optimal campaign planning and start planning as early as August. Remember that holiday content should be posted on Pinterest as early as September for it to show up during Q4, the platform’s highest performing season.
- Pro tip: Niche boards on the platform largely outperform general interest boards!
“We’re always looking for ways to help businesses extend their reach on Pinterest,” said David Temple, Head of Content and Creator Products, Pinterest.
“We’re excited to make it easier for brands to discover and collaborate with influencers, as well as track their performance on third-party platforms. Creators are essential to Pinterest and we’re thrilled to provide additional tools and resources for them to leverage as they build relationships with businesses.”
— David Temple, Head of Content and Creator Products, Pinterest
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. The platform consists of an opt-in network of 150,000+ vetted and authenticated influencers. Pinpoint niche groups by leveraging our geo-targeting and micro-survey capabilities or dive in deep with our curated networks of creators. Notably, the networks span a diverse variety of influencers including ‘vegan foodies’, ‘outdoor enthusiasts’ , ‘bohemian stylistas’ (and more!). Need a hand? Leverage ACTIVATE Studio, our in-house team of influencer strategists to build out and execute custom influencer initiatives.
Want to learn more about ACTIVATE or Bloglovin’ ? Just drop us a note at research@activate.social.
