New: Find Key Content Creators through #Hashtag Discovery
Search the Entire ACTIVATE Network to Find the Perfect Content Creators
When we launched our Content Exploration Tool 6 months ago for marketers to search through individual influencer’s content, we were excited that our clients were discovering influencers who organically love their brands.
While Content Exploration allowed marketers to vet individual influencers on a deeper level, we were quickly receiving requests that marketers wanted to be able to do the same by searching for key hashtags across all the content our ACTIVATE influencer network has created.
#Hashtag Discovery has Launched!
Today, we’re happy to announce that our Hashtag Discovery tool is now live for all our clients! Marketers can search through our entire opt-in network of 40,000+ qualified influencers to surface relevant Instagram and Facebook content that have the designated #hashtag in the caption.
Posts are sorted by date to showcase the most recent posts. To learn more about the content, users can read the caption underneath or open the post to see performance metrics such as “likes”, “comments”, and “engagement rate”.
We surface these data points so you can understand how well the creator’s content performs and how engaged their audience is.
Suggested #Hashtags
When utilizing the tool, here are a few suggested #hashtags that we would recommend you to search for.
Vertical Relevancy
- Search for hashtags related to your vertical to find creators on our platform who have discussed a topic recently or have displayed relevant interests. When you get granular with your search, you may be surprised at the amount of unique and related content you’ll find.
- For example, if you’re a fitness brand trying to promote a sneaker launch, you can search for hashtags such as #running, #workout, #fitness, #marathon, #exercise, and many more.
- You can also search your brand hashtag to see influencers who have organically talked about you in their social posts. It’s always a great idea for brands to work with creators who already know and love their products!
Source Content Ideas
- You can also use our Hashtag Discovery tool to source content and campaign ideas. Maybe you noticed that one of the influencers on our platform recently published some great content for another brand. You can search the hashtags associated with that collaboration to see other pieces of sponsored content that were created and published by other influencers.
- Campaign affiliated hashtags such as #fabfitfunpartner (FabFitFun), #dsw_partner (Designer Shoe Warehouse), and #facethesun (Sunglass Hut) can surface creative content for you to source ideas from for your next campaign activation.
Competitive Research
- Do a hashtag search for your competitor brands to see how influencers are talking about their products or services.
- Whether the competitor posts are organic or branded, it’s a good way for you to gather some intel on how influencers are reacting to your competitors and their content strategy.
Zero-ing in on the Right Creators
After you pick the hashtag you want to search for, you can set additional filters to narrow your search. Filter influencers by their geographic location, reach & engagement, gender, parental status, marital status, and more.
Found content and influencers that you love and want to keep track of for potential future partnerships? Add them to your IRM and lists. Want to hire the influencer for a program that you’re activating right now? Then invite them to the collaboration or add them to the casting deck that you’re sending out to your clients.
These actions are easily accessible right on the page so you can engage with the influencer right away.
See this feature in action today!
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. The platform consists of an opt-in network of 150,000+ vetted and authenticated influencers. Pinpoint niche groups by leveraging our geo-targeting and micro-survey capabilities or dive in deep with our curated networks of creators. Notably, the networks span a diverse variety of influencers including ‘vegan foodies’, ‘outdoor enthusiasts’ , ‘bohemian stylistas’ (and more!). Need a hand? Leverage ACTIVATE Studio, our in-house team of influencer strategists to build out and execute custom influencer initiatives.
Want to learn more about ACTIVATE or Bloglovin’ ? Just drop us a note at research@activate.social.
