New: Flexibility in Influencer Payments
Utilize Our New Add Compensation Feature to Implement New Collaboration Strategies
Today, we’ve launched a new add compensation feature that will further empower brands to execute and scale their campaigns, while allowing valuable influencers to earn more money. Here are some strategies and reasons why campaign managers are changing influencer compensation mid-way through the collaboration.
Reimbursing for Product Purchases
If you’re running a collaboration that requires the influencer to purchase product(s) from your brand to try out and review, it can be a headache to manage reimbursements for each influencer. Our influencer community has also told us that sometimes they are hesitant about purchasing the product before receiving compensation from the brand first.
With our add compensation feature, you can add the exact reimbursement amount for each influencer as part of their overall compensation for the campaign. From the influencer’s point of view, they will receive an automated message about the adjusted compensation immediately on the platform and be assured that they can purchase the products and receive guaranteed payment later.
Content Boosting
If a piece of content just went live and is organically performing spectacularly, you can work with the influencer to set dollar amount to boost that piece of content. The brand will potentially receive more engagement, reach, and or conversions from their target audience and the influencer gets the chance to promote their content and account for free. Win win for both!
Incentivizing for Performance
Creating a performance-based incentives structure at the beginning of the collaboration will set goals for influencers and motivate them to think strategically and creatively on how to reach their audience. These performance metrics can be based on a variety of KPIs — impressions (unique or total), link clicks, sales conversions (promo code usage, purchases made). We’d recommend that you stay away from the usual likes and comments when setting these metrics as they can be more easily ‘gamed’.
P.S. — Curious about link clicks and sales conversions? Our native click tracking & conversion feature can help so you don’t have to go off platform.
Change in Scope of Work
If you’re managing a collaboration that has a sudden scope of work change and requires more influencer content, or requesting for extension of content rights, it can be frustrating to have to re-issue an additional influencer payment. Our new feature will let you input the amount of additional compensation and the influencer will be notified immediately.
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. Our ACTIVATE Studio team also helps brands build out and execute their influencer strategy. Last year, the ACTIVATE platform enabled over 75,000 influencers to collaborate with brands.
Want to learn more about Bloglovin’ or ACTIVATE? Just drop us a note at research@activate.social.
