New: Introducing Influencer Lists 2.0
Build Your Own Influencer Communities and Tap into Hundreds of ACTIVATE Curated Communities
We launched the first version of our Lists feature just over a year ago which gave marketers the ability to create lists of influencers across key locations, categories, and lifestyles. Since then, over 1,000+ lists have been created by our clients on the platform to share and manage their own influencer communities internally.
Coupled with the launch last year was our first ever ACTIVATE Curated Lists. Our Studio team, who activates thousands of new creators every year, create and publish targeted lists straight to our platform to showcase niche communities on our platform.
Some of our favorite curated lists include…
- Family YouTubers— These moms and dads pull back the curtain on an array of parenting experiences, sharing inspirational everyday takeaways.
- Amazon Addicts — These influencers are the ultimate Amazon curators and maintain shops of their favorite picks. They’re serving up recommendations for everything you need, from non-stick pans to must-have lip balms.
- Conservation Activists — Tap into these socially responsible, authentic, and trustworthy influencers to help to raise awareness surrounding certain hot button conservation issues around the world.
- Keto Creators — The keto diet is a low-carb, high-fat plan that puts your body into a metabolic state called ketosis. This group of creators are keto pros, they have tried it before or are currently living a keto lifestyle. They will give you all the ketogenic tips, tricks, and meal inspiration you need!
- Black Girl Magic — These creators are the true definition of #BlackGirlMagic, a socio-political movement created by CaShawn Thompson. They celebrate the beauty, power and resilience of black women.
In the last year, we’ve noticed that brands are becoming more targeted in the individuals they want to partner with. This is why we’ve made many improvements to our Lists feature that will allow marketers to create, manage, and stay updated on their communities more easily than ever before.
List Update Callouts
Whether it’s a newly published list or an older list that’s been updated with new creators, we clearly indicate these changes on each list. From a glance, you’ll be able to easily see which lists have been updated in the last 5 days and how many new influencers have been added.
When you click into a recently updated list, we will call-out the new influencers that have been added so you can learn more about them. Love the creators you find in lists? Take action on them by inviting them to apply for your campaign or add them to your casting deck.
List Notifications
We’ve launched list notifications so that you’ll never have to worry about missing new Curated Lists published by our team. Every time a new Curated List goes live, you’ll be notified right on the platform in your notifications inbox.
Unsplash Photo Integration
We’re proud to be an integration partner of Unsplash, a leading stock photography engine. When editing or creating a new list, you can upload your own cover photo or seamlessly search keywords through Unsplash right on our platform and select from an array of relevant, beautiful, and high quality images.
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. The platform consists of an opt-in network of 150,000+ vetted and authenticated influencers. Pinpoint niche groups by leveraging our geo-targeting and micro-survey capabilities or dive in deep with our curated networks of creators. Notably, the networks span a diverse variety of influencers including ‘vegan foodies’, ‘outdoor enthusiasts’ , ‘bohemian stylistas’ (and more!). Need a hand? Leverage ACTIVATE Studio, our in-house team of influencer strategists to build out and execute custom influencer initiatives.
Want to learn more about ACTIVATE or Bloglovin’ ? Just drop us a note at research@activate.social.
