New White Paper: How Marketers Are Leveraging Influencer Marketing in 2017
How Marketers View Influencer Marketing, Execute Influencer Marketing Campaigns, and Budget for Influencer Marketing Campaigns
The Influencer Marketing industry has experienced explosive growth in recent years. As marketers continue to see results from engaging social media natives and creators as part of their overall marketing strategy, technologies with campaign management tools have emerged to allow for larger programs to run more efficiently.
Bloglovin’s latest report, We Asked, They Answered: How Marketers Are Leveraging Influencer Marketing delves into that growth to examine how marketing professionals currently deal in Influencer Marketing.
We surveyed 100 marketing professionals spanning brand managers, PR professionals, social media managers to probe them about the value they place on Influencer Marketing, how they execute Influencer Marketing, and how they allocate budget for Influencer Marketing campaigns.
The full report is available for digital download here.
In the meantime, be on the lookout for the nine exclusive upcoming articles below, breaking down all the report’s greatest insights:
- Tap New Audiences & Grow Your Social with the Power of Influencers
- Brands Tell All: Top Considerations for Picking Influencers for Campaigns
- What Exactly Can Influencer Marketing Do for Brands?
- How Marketers Typically Find Influencers For Campaigns and How You Can Too
- Over 74% Distribute Influencer-Generated Content Across 3 or More Platforms
- Brands Say Instagram Is The Top Social Media Platform For Distributing Influencer Marketing Content or Top Social Platforms for Influencer Marketing
- 85% of Marketers Repurpose Content After an Influencer Marketing Campaign is Over
- What Is the Average Cost Per Influencer Marketing Campaign?
- 63% of Marketers Increased Their Influencer Marketing Budgets For 2017
Many thanks to Kelley MacDonald and Samone Wheeler for their contributions to this article and research.
______
All metrics referenced in the above article can be found in greater detail in Bloglovin’s 2017 We Asked, They Answered: How Marketers Are Leveraging Influencer Marketing survey, where we spoke with over 100 U.S. based marketing professionals, from brands and agencies (Public Relations, Digital Media, Branding, Shopper Marketing) to better understand the state of the Influencer Marketing industry today.
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. Last year, the ACTIVATE platform enabled over 75,000 influencers to collaborate with brands.
Want to learn more about Activate? Just drop us a note at research@activate.social.
