Parental Advisory: Twitter and Blogs Are The Most Popular Platforms Among Parenting Micro-Influencers
According to Bloglovin’s 2016 Micro-Influencer & Omni-Social Strategy, parenting micro-influencers are the strongest on Twitter. The typical parenting micro-influencer holds an average of nearly 5,000 Twitter followers, that’s 2x as many as Fashion/Beauty and Lifestyle/Home. Parenting micro-influencers were some of the earliest adopters of social platforms like Twitter. They have built strong followings there that continuously drive traffic to their sites. As a result, they stay loyal to the social channel and use it to share quick anecdotes or to post links back to blogs.
Interestingly, parenting micro-influencers are the second most active industry on blogs with an average of 13,000 monthly unique visitors. While there is the obvious presence of the “mommy blog”, parents also find a general sense of community in blogs and can use the long-form format to share recollections or ask advice.
Brands looking to collaborate with parenting micro-influencers should play to their strong suits, developing campaigns well-suited for established social channels and/or long-form content.
To learn more about parenting micro-influencers and other verticals like DIY, Fashion, Food, and more — download our full report available here.
Many thanks to Samone Wheeler for her contributions to this article.
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All metrics referenced in the above article can be found in greater detail in the Bloglovin’ Omni-Social Strategy Report, 2016 Micro-Influencers & Omni-Social Strategy. Using a representative sample set of 2,500 of our US-based influencers, Bloglovin’ analyzed six of the biggest influencer verticals: DIY, Fashion/Beauty, Food, Lifestyle / Home, Parenting and Travel, across five of the most common social channels: Instagram, Facebook, Twitter, Pinterest and Blogs.
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