Small but Mighty: Bloglovin’ Releases the First Installment of its Micro-Influencer Marketing Primer
Introducing the 2016 Bloglovin’ Global Influencer Survey
We’re feeling the power of the micro-influencer — the modest but mighty tastemakers in industry spheres. While they’re often overlooked for their smaller followings, these content creators pack a punch with their loyal subscribers and quality content. They have the potential to make a huge impact, giving brands the opportunity to reach consumers in a new and authentic way.
We wanted to get to the root of what makes micro-influencer marketing tick by launching the 2016 Bloglovin’ Global Influencer Survey, “We Asked, They Answered: How Micro-Influencers Really Want To Work With Brands”. We asked 2,500 influencers globally across key categories: Fashion, Beauty, Fitness, Food, Travel and Home about their perspectives on various social channels, how they partner with brands, and how much it really costs to engage a micro-influencer.
We’ll be delving right into key findings from the survey with 7 upcoming articles offering up its most insightful results — take a sneak peek below:
- Micro-Influencer Budgets Are a Mystery for Most Brands: 66% of Micro-influencers Agree that Brands Don’t Have a Clear Idea of Cost
- Influencers Agree Body-positivity & Giving Back Are Two Key Social Media Marketing Strategies That Work
- H&M, Sephora and Zara are Micro-Influencer Favorites: Over 33% Surveyed Follow These Top Brands On Instagram
- Instagram Dominates Social Media Among Micro-influencers: 80% Use It to Post Original Content and 59% Rate It As the Top Social Media Platform
- Reach Isn’t Everything, 56% of Influencers Rate Engagement Over Number of Followers As the Most Important Measure of Success
- It’s Not All About the $ for Micro-influencers, 86% Rate Creativity and Connecting with New Audiences Above Making Money When Using New Social Media Platforms
- Boomerang and Facebook Live Win with Micro-influencers: 60% Chose Them as their Favorite New Social Trend, Dominating Runner-up Yik Yak with only 2%
Download the full report here.
Many thanks to Samone Wheeler for her contributions to this article.
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All metrics referenced in the above article can be found in greater detail in the 2016 Bloglovin’ Global Influencer Survey “We Asked, They Answered: How Micro-Influencers Really Want To Work With Brands”, where we spoke with 2,500 influencers globally, across six key industries.
Want to learn more about Bloglovin’ or Activate? Just drop us a note at research@bloglovin.com.
