The Global Power of Influencers: Introducing the November 2016 Bloglovin’ Consumer Survey
How Digitally Savvy Women Engage with Influencers, Their Content and How Brands Can Leverage Influencers to Drive Brand Awareness, Purchasing Behavior and Grow Their Own Social Footprint
Why do you follow influencers on social media? On how many platforms? What makes a sponsored post feel disingenuous? What keeps you from engaging with influencers’ social posts? How often has a new product been introduced to you by an influencer? What would you give up for a week to hang out with your favorite influencer?
Bloglovin’s We Asked, They Answered: The Global Power of Influencers Survey answers these questions and many more by taking a firsthand look at how and why digitally savvy women engage with sponsored posts.
Undoubtedly, influencers offer powerful inspiration via social media — they introduce new products, host tutorials, and inspire action in the personal and professional lives of their followers — but how does the behavior of the user change when an influencer’s post is sponsored?
We were eager to find out. With that, we surveyed over 20,000 women from our global audience to gain insight into 3 key areas: best practices in influencer marketing, making the best use of social channels, and branding & purchasing power with influencers.
Download the full report here.
Meanwhile, take a look below at thirteen upcoming articles diving deeper into the data from our survey:
- Genuine Messaging is the #1 Driver of Engagement on Branded Content
- Go Niche! 63% of Digitally Savvy Women Follow Influencers on Social Media for Niche Topics
- Consistency is Key: 59% of Digitally Savvy Women Say Sponsored Posts Feel Fake/Inauthentic When the Content Is Inconsistent With An Influencer’s Feed
- Ensuring Success In An Influencer’s Sponsored Post: Consistent Voice, Image & Authenticity
- Digitally Savvy Women Are 3X More Likely to Check Their Favorite Influencers’ Stories On Instagram Vs Snapchat
- What Would You Give Up For A Day To Meet Your Favorite Influencer? (More Than You Think, Survey Finds)
- Instagram & Facebook: Highest Engagement on Influencers’ Sponsored Content
- 88% of Digitally Savvy Women Follow Influencers on 2+ Social Channels
- Influencers Motivate Action in Over 60% of Digitally Savvy Women
- Digitally Savvy Women Prefer Instagram & Facebook for Following Influencers
- Influencers Drive Purchases: 55% of Digitally Savvy Women Buy Products After Seeing Them In An Influencer’s Sponsored Post
- Influencers Boost Brands’ Social Media Followings: 45% of Digitally Savvy Women Followed A Brand Featured in an Influencers’ Sponsored Post
- Influencers Have Inspired 6 in 10 Digitally Savvy Women to Use a New Product
Many thanks to Kelley MacDonald and Samone Wheeler for their contributions to this article.
______
All metrics referenced in the above article can be found in greater detail in Bloglovin’s November 2016 We Asked, They Answered: Global Power of Influencers Survey, where we spoke with over 20,000 digitally savvy women from our global audience.
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. Last year, the ACTIVATE platform enabled over 75,000 influencers to collaborate with brands.
Want to learn more about Activate? Just drop us a note at research@activate.social.
