The Kick Off: How to Get Started on Building Your First Influencer Collaboration
A Step-by-Step Guide to Strategizing, Organizing, and Kicking off Your First Influencer Collaboration
Influencer marketing has gained popularity and repeatedly proven its significant value and true impact in the marketing industry over the last decade — with no signs of stopping. While there are plenty of Do’s, Don’ts, and case studies available online, our team wanted to take a step back and starting at the very beginning. We created this guide to cut through all the chatter and make influencer marketing as simple as possible for you.
Whether you are looking to start the first influencer collaboration for your brand, or you are a seasoned marketing veteran looking for some tips & tricks to get organized, this guide is for you.
To date, the ACTIVATE Studio team has executed 950+ collaborations and partnered with 75K+ influencers. Read more for our tried & true best practices and insights to get you on the right path.
The guide focuses on giving marketers the right tools to tackle four main topics in influencer marketing:
- Influencer Marketing Basics: Clear definitions of the different types of collaborations, KPIs, pricing models, and more.
- Getting Organized: Use our fill-in-the-blank templates to get your collaboration brief and to-do list organized.
- Influencer Casting & Content Review: How-to cast for talent and what to look for during content review.
- Measurement: Examine your KPIs and learn how to measure the success of your collaboration.
Check out our Guidebook here, available via digital download.
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. Our ACTIVATE Studio team also helps brands build out and execute their influencer strategy. Last year, the ACTIVATE platform enabled over 75,000 influencers to collaborate with brands.
Want to learn more about Bloglovin’ or ACTIVATE? Just drop us a note at research@activate.social.
