The Role of Influencer Marketing Technology
Technology has become core to the influencer marketing industry, with 57% of marketers leveraging some form of technology to run their influencer programs in-house, and another 18% letting us know that their influencer marketing agency uses a technology. Only 25% responded no or not aware of the use of technology.
The shift towards the use of technology is unsurprising. Given the movement towards more scaled, long-term influencer programs in the last 12 months, as well as more careful vetting of influencer partners, operating in this industry without a technology can be inefficient or downright impossible.
Working with 200 micro-influencers, mapping out an influencers’ audience, tracking the sentiment around a program, as well as other key metrics are all aspects that would be impossible without technology to support.
Hungry for more? Take a look at the report in its entirety, available here via digital download.
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All metrics referenced in the above article can be found in greater detail in Activate’s research study, “Double or Nothing: Betting Big on Influencer Marketing”, where we surveyed more than 110 U.S. based marketing professionals to better understand their perspectives on some of influencer marketing’s most buzzy topics today like fraud, sponsorship saturation, and unconventional influencers.
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