BWB 7 Panel: Teams on Digital — Best Practices and Pitfalls

While teams have morphed into their own media outlets through a direct line to fans via social, the influx of new — and changes in existing — platforms require a keen voice from team reps to be relevant, interesting and legitimate in real-time.

Team digital reps across sports will join us to talk about their strategies on not just connecting with fans, but working with their respective leagues, players, partners and sponsors alike.

• Mod: Diana Klochkova (Rebel Ventures)
• Adam Kempenaar (Chicago Blackhawks)
• Melissa Proctor (Atlanta Hawks)
• Brad Boron (Chicago White Sox)

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