The Blood Accelerator explained

The Blood Accelerator has three main phases:

Before it kicks off Blood will write a project proposal, to be agreed before we start and then we’ll gather as much information as we can about the task in hand.
This the Understand phase of our work. We unlock as much information from our clients as we can and we also do our own desk research and use platform research solutions like Wonder. Our findings in this phase create an onboarding pack that gets the accelerator team up to speed as quickly as possible.

The Think phase sees us define the task at hand, do more research around our audience, construct a series of hypotheses around a set of human and brand insights and get to a definition of the task at hand that will unlock solutions at speed.
The key moment for our clients in this phase is the accelerator briefing. This is a chance for us to hear everything relevant from you about your brand as well as the problem or question at hand. This typically lasts 4–6 hours and requires full commitment to make it useful.
At the end of the Think process we have a strategic check-in where we workshop insights and strategies, so we can all move forwards together (never backwards!) towards creating the right solution.

Finally we unleash our creative brains. (This isn’t actually true, ideas and solutions pop up all the way through the process.)
The last phase we call Create. There’s lots to do here. We need to come up with lots of different ideas, select the best ones, develop them further, prototype them and test them with actual human beings and then write what we call a Blueprint, more of which in a little while.
As our client, the key moment early in the Create phase is a ‘co-creation workshop’, an intensive day of coming up with ideas with you and the key members of your team. During this day we employ all of our favourite rapid ideation techniques, stolen and adapted from multiple sources including the Google Ventures Sprint book and our old friend Edward de Bono.
At the end of the co-creation workshop, we decide which idea(s) to take forward to testing. This will see us producing low-fidelity prototypes and validating them with real people, giving us a sense of what works and what doesn’t, whether our hunches and insights are correct and whether our concept has legs.
In the final stretch of the accelerator we pull together everything we’ve learnt and created along the way into a blueprint.
This blueprint is a summary of all that we have created — strategy, idea, outline executions, production plan, business case and next steps.

And that’s it. Accelerator completed. We all collapse briefly, go out for a nice meal together and go home to rediscover our families.
What happens after an accelerator?
After the accelerator we move forwards into collaborative execution with world-class partners. These come from within the You & Mr Jones group or from outside it. We are also well versed in collaborating with internal client teams.
More on this elsewhere. In the meantime if the rapid problem-solving accelerator process is one that you think is applicable to your business or brand please don’t hesitate to get in touch.
hello@bloodglobal.com

