Client Story: Making an entrance — successful go-to-market in 1 month

Here at Bloom, we’re tremendously proud of our past projects. It’s even more amazing when we get reminded of our client’s success right in our local supermarket!

Earlier this year, the Bloom team connected with a British Kefir company on the point of launching within one of Germany’s leading supermarkets. (For those who haven’t tried it, Kefir is a fermented, cultured milk drink similar to ayran — we’ll resist the urge to make puns about entering a new culture).

THE CHALLENGE

The aim was to develop a leading go-to-market strategy, replicating the brand’s success, growth and UK-wide popularity within Germany. Entering a new market and translating the brand for international consumers is daunting for even the most seasoned brand, but the Bloom team were able to connect the best of the brand’s home learnings with our German market expertise. The end result was a successful go-to-market in just 1 month.

THE SOLUTION

MEET YOUR CUSTOMER: We adopted a customer-oriented strategy as well as our tried and tested market-entry assessment framework. We conceptualized the brand’s characteristics — how would be it be perceived by German consumers? Our consulting team spoke directly to real potential consumers to understand their motivations, behaviors, needs and pain points.

DELIVERING: We refined key insights and themes for our client. Confident our insights painted a rich picture of the real market, we applied our strategic know-how to plan the best possible strategic market entry.

THE EXTRA MILE!: We had the pleasure of guiding this brand every step of the way, from branding, to packaging and promotion. We knew the product was solid, but we needed to make sure retailers and consumer-facing entities recognized this — so we prepared a pitch to help our client negotiate their place in German supermarket retail listings.

1 month later, the brand has successfully applied our go-to-market strategy — a successful project we can take pride in every time we see the product on supermarket shelves.

Bloom Partners has brought together talented strategic minds to achieve a core goal — deliver amazing results to our customers, and help you deliver something amazing to yours! Ever curious, we are always eager to discover new projects, and how we could help. Please get in touch with us or stay in touch by following our newsletter! https://lnkd.in/egPZB2vQ