The new normal of food habits

COVD-19 has been a breeding ground for short-term changes that will disappear and new habits that will stick. And the change to the food ecosystem could not be more significant.

At Bloom Partners, we analysed the impact of COVID-19 on food habits in Germany. More precisely we identified behavior shifts AFTER COVID-19 and their implications for the food industry — the new normal of food habits:

1. Cooking from scratch with fresh ingredients will further increase (+11%) as a key contributor to healthy living.
2. Organic (+17%) and farmer’s markets (+22%) will thrive as a way to look for quality and transparency — forcing retailers to rethink.
3. Product quality (+3%) and local origin (+5%) are becoming the top two attributes for food shopping — trumping price (-8%) and branding (-4%).
4. Shopping for groceries online will retreat (-17%) and so will restaurant delivery (-15%), due to still inferior experience and economics to become a real habit (although the “forced use” of digital channels will certainly accelerate its adoption in the long run).

The study is free to download at https://lnkd.in/drdC2zv

The new appreciation for (real) food and the delivery paradoxon will change the food ecosystem.

Let’s make the new normal happen — faster and better!

By Maximilian Hinz, Managing Director @ Bloom Partners GmbH

Bloom Partners is a digital growth firm based in Munich and Berlin, Germany. We support the ambitious to unlock digital growth opportunities by bringing together the right people, strategy, and technology. Find out more about our digital services here.