An Upstart Sports News Service Is Thriving Amid Media Layoffs

The Athletic now has more than a half-million readers, but can it turn a profit?

Bloomberg Businessweek
Aug 27 · 12 min read
Athletic colleagues cover an Oakland A’s home game. Photo: Ian Allen for Bloomberg Businessweek

By Ira Boudway

Alex Mather would like you to know that he loves newspapers. He’s loved them since he was a kid growing up in Philadelphia. “I waited for the smack of the Inquirer on the ground in the…

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