Cord Cutters Love to Watch, Until the Free Trials Expire

Streaming giants are struggling with a big churn conundrum: Only a third of users stick around

Illustration: Joel Plosz for Bloomberg Businessweek

By Christopher Palmeri

Walt Disney Co.’s new streaming service, Disney+, signed up 10 million customers last month, well ahead of expectations. And it’s got a buzzy show with the Star

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