Forget Photoshop. Adobe Is a Marketing Company Now

The business’s recent Wall Street success hastened a transition toward the creepier side of online targeting

Bloomberg Businessweek
Mar 27 · 4 min read
illustration: Leon Zuodar for Bloomberg Businessweek

By Nico Grant

In a dreary meeting room in a San Jose office tower, a couple dozen wonks from Adobe Inc. convened in September to plot the future of the company. The…

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