Roku Built the Dominant Streaming Box. Now It’s Under Siege

Everyone wants a piece of its ad business

Photo: Monica Schipper/Getty Images

By Lucas Shaw and Gerry Smith

More than 30 million people use a Roku device to navigate the constellation of streaming TV services. The company’s portfolio includes the “stick” ($49.99), which resembles a USB drive; the “puck” ($79.99), a black square with smooth edges…

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