AI Hype Fools a Lot of the People a Lot of the Time

A lot of what’s sold as artificial intelligence actually isn’t. Let’s be careful to reserve the term for the real thing.

Bloomberg Opinion
Jul 10 · 4 min read
Photo: Franck V.

By Ariel Procaccia

Last March, McDonald’s Corp. acquired the startup Dynamic Yield for $300 million, in the hope of employing machine learning to…

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