Apple’s Developer Conference Glosses Over Developers

Bloomberg Opinion
Bloomberg Opinion
Published in
4 min readJun 5, 2019

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Photo: Justin Sullivan/Getty Images

By Shira Ovide

Apple Inc.’s worldwide developer conference revolves around — you guessed it — developers. Since Tim Cook became chief executive officer of Apple and master of ceremonies at the annual rite known as WWDC, he tends to kick off each conference by boasting about the millions of entities large and tiny that make apps for Apple products.

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Bloomberg Opinion
Bloomberg Opinion

Opinions on business, economics and much more from the editors and columnists at Bloomberg Opinion.