The Secret to Wooing Investors? Communication

CEOs can boost interest by investing in their own messaging. Here are four ways to do it.

Bloomberg Opinion
Nov 2, 2017 · 4 min read
Photo by Drew Angerer/Getty Images.

By Kara Alaimo

When Snap went public on March 2, its stock started trading at $24 per share. Since then, its value has decreased by about a third. Earlier this month, chief executive Evan Spiegel said he’d learned…

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