TV Streaming Apps Can Learn From The Love of Free Shipping

Bloomberg Opinion
Feb 12, 2019 · 4 min read
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Photo: Guillaume Payen/SOPA Images/LightRocket via Getty Images

By Tara Lachapelle and Sarah Halzack

As media giants such as Walt Disney Co. and AT&T Inc. devise subscription plans for new video-streaming products aimed at challenging Netflix Inc.’s supremacy, the retail industry can offer some advice: Don’t underestimate the power of “free.”

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