Amazon Coaxes Artisans From India Salt Marshes to World Wide Web

Bloomberg
Bloomberg
May 17, 2018 · 4 min read
Abdul Gafur Khatri with his Rogan art piece “Tree of Life” at the Amazon seller workshop in Bhuj, India. Photographer: Saritha Rai/Bloomberg

By Saritha Rai

Abdul Gafur Khatri lives on the fringe of great salt marshes in far western India. He doesn’t own a smartphone. He’s never surfed the web. Still, the 53-year-old thinks the internet may be his last hope of reviving a fading art called Rogan that’s been passed down through eight generations of his family.

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