Apple Halved App Store Fee to Get Amazon Prime Video on Devices

Bloomberg
Bloomberg
Jul 30, 2020 · 3 min read
Photo: David Paul Morris/Bloomberg

By Mark Gurman

Apple Inc. agreed in 2016 to halve its App Store fee for Amazon.com Inc. as part of a deal to put the e-commerce giant’s Prime Video app on Apple’s mobile devices and TV set-top box.

Eddy Cue, an Apple senior vice president, and Amazon Chief Executive Officer Jeff Bezos negotiated directly on the deal, according to…

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