AT&T Rises on HBO Max’s $15 Price, as Viewers’ Judgment Awaits

Bloomberg
Bloomberg
Oct 30 · 5 min read
Photo: Presley Ann/Getty Images for WarnerMedia

By Lucas Shaw

After months of speculation over how much AT&T Inc. would charge for its new HBO Max streaming service, the company made perhaps the most obvious choice: the same price it already charges for HBO.

AT&T will offer the new platform for $14.99 a month, a level that seems in turns too high and too low. Even after spending…

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