Game Makers Are Profiling Players to Keep Them Hooked

Bloomberg
Bloomberg
Oct 23, 2017 · 4 min read
Photo by Zhang Peng/LightRocket via Getty Images.

By Pavel Alpeyev and Yuji Nakamura

In the game industry of today, titles like Clash Royale and Pokemon Go are free for most people because there’s a small number of players who pay for extras like special weapons and more lives. Game developers have to strike a delicate balance in this free-to-play model between drawing the masses and encouraging big spenders — and they…

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