Member preview

Here’s Why Alexa Won’t Light Up During Amazon’s Super Bowl Ad

By Brad Stone

Amazon.com Inc. is advertising its Alexa-powered speakers in the big game on Sunday. It’s an amusing 90 seconds that features celebrities like Gordon Ramsay, Rebel Wilson, Anthony Hopkins, Cardi B and the world’s wealthiest man, Jeff Bezos himself.

This story is for Medium members.

Medium curates expert stories from leading publishers exclusively for members (with no ads!). Register for a free account to begin your member preview.

Already have an account? Sign in.

Join Medium to read this story.

Sign up with a free account to read this ad-free selection curated from Bloomberg.
Already have an account? Sign in.