How Ninja Set Off an ‘All-Out Talent War’ in Video Gaming

Twitch and Mixer fight over gamers, who earn millions to live stream their play

Bloomberg
Bloomberg
Dec 20, 2019 · 6 min read
Tyler “Ninja” Blevins reacts after a game win in Call of Duty: Black Ops 4 during the Doritos Bowl 2018 at TwitchCon 2018 in the San Jose Convention Center on October 27, 2018 in San Jose, California. Photo: Robert Reiners/Getty Images

By Lucas Shaw and Olga Kharif

On Aug. 1, a rail-thin 28-year-old with hair dyed red, white and blue altered the course of video gaming with three words: “The next chapter.”

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