Juul Said It Would Disrupt Big Tobacco. They May Join Forces Instead

The company’s deal talks with Altria have complicated its carefully crafted image

Dec 7, 2018 · 6 min read
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Photo: Brianna Soukup/Portland Press Herald via Getty Images

By Olivia Zaleski

In November, residents of San Francisco’s Dogpatch neighborhood gathered at a local city planning meeting to express their disgust at Juul Labs Inc. The 1,500-person…

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