Lyft Is Paying People to Stop Driving for a Month

An incentive program points to the company’s ambitions beyond ride-hailing.

Bloomberg
Bloomberg
Sep 27, 2018 · 5 min read
Photo: Mike Coppola/Getty Images for Lyft

By Joshua Brustein

Two years ago John Zimmer, Lyft Inc.’s co-founder and president, predicted that car ownership would be non-existent in major American cities by 2025. With seven years left to turn the country’s transportation…