One Way to Slow Climate Change: Pay CEOs to Protect the Planet

Bloomberg
Bloomberg
Sep 19 · 5 min read
The compensation of General Motors CEO Mary Barra was tied to reaching 200,000 electric vehicles sold in the U.S. Photo: Jeff Kowalsky/Bloomberg

By Emily Chasan

The executives tasked with introducing Seventh Generation’s line of eco-friendly laundry detergents, dish soaps and cleaners to Southeast Asia faced a dilemma earlier this year. If the Unilever NV unit proceeded with the planned product launch before enough recycled plastic could be found for packaging, it could undercut sustainability goals…

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