Samsung’s Reputation Founders on Rush for Lead in Folding Phones

Apr 23, 2019 · 5 min read
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Samsung Galaxy Fold. Photo: Jeenah Moon/Bloomberg

By Sam Kim, Mark Gurman, and Min Jeong Lee

When Samsung showed off its folding smartphone in San Francisco, engineers back in South Korea popped bottles of bubbly to celebrate the culmination of eight years of research. Two months and an aborted commercial release later, employees are scrambling to figure out what went wrong.

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