Tesla’s Solar Roof Rollout Is a Bust — And a Fixation for Elon Musk

The CEO has fired executives and heavily involved himself in details on a program that is essential to his vision of Tesla becoming more than a car company

Bloomberg
Bloomberg
Jun 23 · 7 min read
A home on Weems Street in Boca Chica Village featuring a Tesla Solar Roof. Photo: Veronica G. Cardenas/Bloomberg

By Dana Hull