To Live or Die by Google Search Brings an Escalating Cost

Bloomberg
Bloomberg
Oct 9 · 5 min read
Photo: Krisztian Bocsi/Bloomberg

By Amy Thomson

“Where’s the best place to hide a body? The second page of a Google search.”

The gallows humor shows that people rarely look beyond the first few results of a search, but Lee Griffin isn’t laughing.

In the 13 years since he co-founded British price comparison website GoCompare, the 41-year-old has…

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