How to Create Successful Google AdWords Campaigns

So you’ve heard about the success that can be found utilising Google AdWords and want to give it a try! It’s definitely a great opportunity to reach a new audience and drive customers to your website, but AdWords is also a science experiment, in a sense. There are specific components that need to be in place to find success.

Below, you’ll find some of my favourite tips for making the most of your ads. But also remember that it will take patience, time, and, often, trial and error.

#1 Know Your Customers.

This is one of the most important things for you to do when creating successful Google AdWords campaigns. Sit down and determine specifically who your target audience is — their age, gender, location, likes and dislikes, education level, income level, where they spend their time online, what devices they use, etc. Put a face to your customer. It’s even better if you can talk to your customers and find out what they search for, or how they found you!

If you don’t know your target audience then, quite frankly, there’s no point in running ads. It’s a waste of money and a waste of time. And defining your target audience will also help you in all of your marketing efforts!

#2 Start with Google AdWords Keyword Planner.

This is one of my favourite tools, and it has all kinds of applications! The keywords that you choose help you show your ads to your target audience (this is why we defined them above!) and help you make the most of your ad dollars.

Start with a keyword that makes sense to you. If you sell real estate, use something like “real estate in [your area]”. Google will provide you with related keywords, along with data for those terms. You’ll want to find a balance between search volume and competition. If no one’s searching for that keyword, then you won’t reach many people! But if you’re competing with Zillow and Trulia, then it’ll be difficult for you to find success.

Also consider the cost of acquisition. For real estate, it makes sense to pay more for ad space, since you’ll make more money from a sale. But for a cheaper product or service, you want to watch how much you’re spending. Google provides some great tips for choosing keywords here.

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David is the Managing Director of Blu Mint Digital; and writes about Digital Marketing and Entrepreneurship.

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Originally published at on November 21, 2016.