4 Hacks to Get Your Brand Noticed

Blue Bite
Blue Bite
Dec 20, 2017 · 4 min read
Humans have shorter attention spans than goldfish.

According to a study from Microsoft Corp., humans have shorter attention spans than fish by a second. “The effects of an increasingly digitized lifestyle on the brain” have been credited with this new, short, human attention span. With so much to stimulate, inspire, and affect consumers, brands are challenged with capturing customer attention in a meaningful and impactful way. This has made the ability to delight customers a high priority.

The vast array of opportunities, information, and touch points available to customers makes it difficult for brands and companies to leave an impression that is both memorable and worthwhile. Furthermore, too much information often distract and steer customers away.

There will be 28 billion sensors in use by 2020, with $1.7 trillion in economic value. (Source: IDC & pexels.com)

So, how can businesses ensure that every interaction, connection, and touch point is meaningful and impactful?

By providing customers the right information, at the right place, the moment they need it.

There are several ways businesses can achieve this; however, below we’ve listed only the smartest and most efficient ways businesses can fully engage customers and see results.

4 hacks to get your brands noticed

In one of our previous blog posts, we discussed customization (not to be confused with personalization) as the next big trend in product design. Notably, adidas’s venture to mass produce sneakers with customized, 3D printed midsoles embodies the brand’s commitment to creativity and innovation. Customized products and experiences allow consumers to develop a stronger sense of ownership and connection with an item, and as an extension, with the brand producing it. Evolving IoT technologies make it easy for businesses of any size to provide the level of customization that consumers want. Innovative brands like Spyder, Khongboon, and DYNE have successfully integrated NFC (Near Field Communication), an affordable IoT technology, into their products to provide tailored user experiences. Embedded products allow brands to directly communicate with their consumers, reduce unnecessary friction, and deliver relevant content in real time.

Embedding NFC technology helps brands provide customized UX (Source: bluebite.com)

Given the promising outlook of e-commerce, companies place most of their efforts and resources in bettering their online businesses. Nevertheless, recent Black Friday stats by National Retail Federation indicate that more than 50 million people shopped in-store, and another 64 million shopped both online and in-store. While consumers are vastly connected and intertwined with their digital lives, brick-and-mortar and product experiences still matter. Brands should rethink the purpose and functionalities of physical stores and things. By utilizing IoT technology and adding a digital dimension to physical things, consumers can expect a strategically guided shopping experience followed by personalized services and products. It’s no longer a competition between the channels, but rather a complementary integration of the two.

More than half of people are influenced by social media in making a buying decision (source: pexels.com)

Have you ever decided on a restaurant or venue based on its reviews or presence on social media? Most people would say that both have had an influential hand on their decision to patron or not. As a matter of fact, studies show that “78% of people said that social media posts of companies influence their buying decision.” [1] As social media has evolved from a communication channel, to a marketing behemoth, this comes as no surprise. [2] Social media presence now plays a crucial role on the brand’s reputation, affinity, and accountability. Consumers rely on social media to learn more about the products and services. Making it easy to access a brand’s social media when a customer is reviewing a product, will therefore have a huge effect on whether a purchase is made.

Where and how are products being used? What kind of information are they interested in when evaluating a product? Thanks to IoT connectivity, businesses can easily answer these questions to get a deeper understanding of their consumer base. IoT technology gives products unique IDs that capture meaningful customer interactions throughout the customer journey. Deep customer insights gleaned from the IoT touch points allow businesses to easily learn and adapt. Businesses can take advantage of these insights in order to create products and experiences that better resonate with consumers. Furthermore, NFC empowers customers to choose when they interact with a product or location, which facilitates high intent interactions.

Providing customers with the right content at the right time is advantageous when trying to get their attention. The smart way to do this is to create smart products and experiences to engage your audiences. With IoT, being captivating is easy.

Blue Bite

We transform your products into a content channel and…

Blue Bite

We transform your products into a content channel and deliver personalized digital experiences straight to customers in ways social media and email can’t.

Blue Bite

Written by

Blue Bite

We strive to improve lives by connecting people and information through the physical world. To learn more, visit www.bluebite.com

Blue Bite

We transform your products into a content channel and deliver personalized digital experiences straight to customers in ways social media and email can’t.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store