Bluebird Analytics

Bluebird Analytics

Nate Nurmi

Peloton, Whoop and the Pivot to Enterprise

Disclaimer: I wrote this article in December 2021. My initial thought was to rewrite the article based on the significant changes to these…

Aug 29, 2022

Peloton, Whoop and the Pivot to Enterprise

Aug 29, 2022

Nate Nurmi

My Summer with PLG

The timing of my MBA summer internship in product strategy at a Series A company — just a couple months after COVID — could not have been…

Aug 16, 2022

My Summer with PLG

Aug 16, 2022

Joe Pelletier

Lessons learned pursuing product-led growth (2 of 2)

Deciding when and how to implement a Product-led growth (PLG) strategy is a question faced by startup PMs and founders. In my previous blog…

Jul 8, 2022

Jul 8, 2022

Joe Pelletier

Lessons learned pursuing product-led growth (1 of 2)

Product-led growth (PLG) is the latest buzz in B2B SaaS today. Lots of successful companies have grown from this model, including…

Jul 8, 2022

Jul 8, 2022

Nate Nurmi

The CRO owns Marketing

The schism between sales and marketing has long been a running joke within the start-up community. When numbers are missed, sales blames…

Jun 6, 2022

The CRO owns Marketing

Jun 6, 2022

Nate Nurmi

Closed Lost

“We’re going in another direction”

May 24, 2022

Closed Lost

May 24, 2022

Nate Nurmi

Thesis-Led Prospecting

Following up on my previous article (Spray and Pray Still Works…to a Degree), I received a lot of feedback challenging my claims around how…

May 3, 2022

Thesis-Led Prospecting

May 3, 2022

Joe Pelletier

Why Customer Discovery is the heart of Product and Sales

Understanding customer needs is the heart of both product development and selling. But eliciting what pains and needs customers have is…

Apr 19, 2022

Why Customer Discovery is the heart of Product and Sales

Apr 19, 2022

Nate Nurmi

Spray and Pray Still Works…to a Degree

After an analysis of the pipeline created in 2021, I was surprised by how well cold outreach performed. I’ll start by defining the terms…

Apr 12, 2022

Spray and Pray Still Works…to a Degree

Apr 12, 2022

Nate Nurmi

Small Business: Tech’s New Frontier

During the past decade, Enterprise SAAS companies have received the lion’s share of investor capital.

Mar 29, 2022

Small Business: Tech’s New Frontier

Mar 29, 2022

Thoughts on the future of scaling tech companies…documenting my observations, learnings and mistakes as I build a go-to-market engine for the first time.
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Editors
Nate Nurmi
Founder @ Bluebird Analytics — I write about Tech Growth and Go-to-market strategies
Joe Pelletier
Boston-based product management professional. Passionate about technology and entrepreneurship. Currently @Fairwinds, previously @Veracode.
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By Bluebird Analytics
Thoughts on the future of scaling tech companies...my observations, learnings and mistakes from building a go-to-market engine for the first time. Take a look.

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