BlueEast Presents Reason Electronics; First ever E-commerce only brand in Pakistan
Pakistan’s first E-commerce only brand Reason Electronics by BlueEast is all set to be launch with the verve of the latest technology in home appliances. These appliances will be available to customers at low rates with easy access. Mr Abdul Rehman Talat (CEO, BlueEast) has taken this initiative for making technology more accessible and efficient. This is also a big step because we have not seen anything like only online selling Electronics brand before in Pakistan.
Why Reason is a much-needed brand in Pakistan?
Customers usually purchase products after visiting various brand outlets. This brand will change the conventional concept by providing these products to you at your doorstep without any fatigue! In developed countries, consumer base has devoted all trust on the E-commerce brands because they have recognized the significance of online shopping. Through Reason Electronics, BlueEast want to bring this revolution in Pakistan as well, where we will eliminate the distributions and outlets, providing customers with the direct link with the manufacturer while reducing the rates of the appliances, As simple as that!
Easy Online Access
Reason Electronics powered by BlueEast has an app which is specially designed for the customers to buy products easily. This app is going to be interesting because there are many innovations lined up for the Reason App as well, including the online warranty system.
Excellent After Sales Services
There is nothing more interesting and convincing than the marvellous after-sale services. Now customers will have direct contact with the manufacturer. In fact, the installation will be done by our trained technicians. Reason Electronics will also provide the best after-sales services as BlueEast is offering amenity to increase the tenure of warranty as well for the Reason Electronics’ customers.
Rapid Technology Updates
In mega brands such are Orient Electronics, launching the latest researched approach requires an extensive duration. This time will get squeezed when such innovations will be applied to a newly launched brand with the motive of technological growth in appliances. Mr Abdul Rehman Talat has a very visionary approach towards Reason Electronics.
“Working as director sales and marketing at Orient Electronics was an excellent and extremely professional experience for me. However, in mega brands such as Orient, bringing innovation in the market can consume a long duration of approximately three years starting from conceiving the idea till bringing it in customers’ homes. In today’s world, any other startup can easily disrupt you in this extensive tenure. With Reason Electronics we intend to do the same by squeezing the go-to-market strategy from three years to three months using state of the art technology.”
- Mr Talat
Many more surprises are lined up!
Well, this is just the beginning of E-commerce era for Pakistan. Our company is working on improving the quality of the product, yet our eternal motive is to introduce something out of the box through the combo of technology with home appliances industry. We are motivated to develop some reforms which will set an impression on a national and international level. Soon men & women fashion brands are also going to be initiated by BlueEast.
For more information regarding products by Reason Electronics visit; https://www.reason.pk
